Wear the Story.
Clothes born from books. Made beautifully enough to become part of childhood.
The StoryWear Collection · Stories by UinTales
Made from stories.
Every ELOVA RENN collection begins with a story.
We take its illustrations, colours, characters, places and little details and reinterpret them through cloth, embroidery and craft.
Children don't dress as the story.
They carry part of it with them.
The StoryWear Collection
Stories by UinTales
Stories by I
The Garment
Beautifully designed and made for real childhood. Natural fabrics, small batches, sizes 4 to 10.
II
The Story
Every piece begins with an original UinTales tale.
III
Read It
The garment carries the way back to the story that inspired it.
The Craft
From page to thread.
01
The Story
An original UinTales book and its illustrations.
02
The Drawing
One motif chosen from the story's world.
03
The Stitch
The artwork translated into a precise stitch design.
04
The Cloth
Embroidered onto cotton, velvet or fine merino, panel by panel.
05
The Garment
Assembled and finished by hand into an ELOVA RENN piece.
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Every embroidered motif begins as an original illustration from a UinTales story. The artwork is carefully translated into a detailed stitch design and precisely embroidered onto cotton, velvet or fine merino before the garment is constructed.
Each panel is individually positioned, embroidered and inspected, allowing the artwork to become part of the garment rather than simply applied to it. Skilled makers then assemble and finish every piece by hand, refining seams, trims and details to achieve a considered, premium finish.
